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Product Photography Key Statistics Every E-commerce Business Should Know

  • Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read. 

  • People remember only 10% of information three days after reading it. Adding a photo can improve recollection by 65%.

ecommerce product photography


ecommerce product photography


ecommerce product photography


ecommerce product photography


ecommerce product photography


ecommerce product photography

  • 22% of online product returns are because the ordered items look different than in the photos

  • According to studies by Shopify about online consumer preferences, only 0.52% want to see a single product photo, 33.16% prefer to see multiple photos and about 60% prefer images that will enable them to have a 360º vision of the product.

  • Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.

  • 75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase

  • Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts. Visual content is king on social media, and these days, if you can’t win the social media game, it’s hard to win the eCommerce game.

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  • Articles with relevant images get 94% more views compared to articles without images.

  • Consumers are 60% more likely to consider or contact a business that has an image show up in local search results

  • 67% of consumers say the quality of a product image is “very important” in selecting and purchasing the product.

  • Press releases with photos and/or multimedia received 40% more views than text-only releases.


So, let's get product photography done today.

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