If you’re trying to boost your client base then it’s extremely important to be using photographs to your benefit. Did you know that the key to the perfect product marketing plan is not writing the perfect content?
These days it’s all about images.
Yes, your audience wants to know details about your products. But you need to find a way to communicate it without forcing them to read long descriptions. If you don’t, your competitors may have the upper hand.
Still not convinced this should rank high on your budget’s priority list?
Here’s proof of how valuable product photography is and how product photography can advantage your business.
GETS YOUR CUSTOMERS IN THE MOOD FOR BUYING
All you need is to plant a seed that your products are the solutions to problems your customers may have. And with images you can do just this.
COMMUNICATE WITHOUT SAYING A WORD
Your consumers will do almost anything to avoid reading text. So why not tell them what you want them to know with the right images.
THE RIGHT IMAGES INCREASE SALES AND LIMIT PRODUCT RETURNS
How do you get someone on an eCommerce site to commit to a purchase? Trust. It’s easy in a normal store, but online you need to convince someone to buy an item they can’t feel or test. Once again images will come to your rescue. Posting multiple images provides enough proof of a product’s worth. Each close up gives a browser a little more faith that the product will live up to his or her expectations. Enough trust in your product will likely turn into a sale.
Of course you get people who purchase impulsively because they know they can return it if they aren’t happy. This may result in expenses on your side so you need to counteract this. Increasing the number of product photographs can minimize this number of returns because people will immediately see whether the items match their expectations.
YOU CAN BEAT YOUR COMPETITORS WITH THE RIGHT PICTURES
Here’s a word of caution: don’t simply use amateur images taken with your smartphone.
Show you’re better than your competitors and more attuned to detail by using high quality product images. It’s one more way you’re telling people what your company is about without even meeting them.
BUILD YOUR BRAND
A photograph is not a short-term plan. It’s your long-term solution to get your
Imagine professional, branded photographs being used across months or years. These photographs can communicate your brand values such as: