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Key Statistics on the Power of Product Videos for Your Business

  • 92% of marketers who use video say it's an important part of their marketing strategy.

  • 55% of consumers use videos for purchase decisions. More than half of people in all age groups use video to make a purchasing decision, according to 2019 data from Google. Ultimately, authentic videos can lead to a greater sense of trust. By providing product videos, you give buyers quality information that doesn’t hide behind good angles and lighting. They understand the products they’re ordering and are happier with their purchases.

  • 45% of consumers said they would revisit an ecommerce company’s site just for having product videos on their page.

  • Consumers would think 12 times more highly of companies with a product video than without.

Product Video Marketing

Product Video Marketing

  • 57% of consumers are more confident the products they ordered after watching a product video, therefore less likely to return the product.

  • 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy.

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