87% of Gen Z prefers branded videos or ads that show someone talking about a product. Gen Z is one of the most digitally connected, and most budget-conscious, generations out there. As people in the age group research products, they'll look for video-based ads, demos, tutorials, unboxings, or video reviews from influencers in order to see how well the product works and what it looks like in real life.
55% of consumers use videos for purchase decisions. More than half of people in all age groups use video to make a purchasing decision, according to 2019 data from Google. Ultimately, authentic videos can lead to a greater sense of trust. By providing product videos, you give buyers quality information that doesn’t hide behind good angles and lighting. They understand the products they’re ordering and are happier with their purchases.
45% of consumers said they would revisit an ecommerce company’s site just for having product videos on their page.
Consumers would think 12 times more highly of companies with a product video than without.