Product videos give you the opportunity to show customers the benefits and uses of a product right at the point of potential purchase. If there is any hesitation to buy or lack of understanding the value of your product, your video acts as an in-store sales person helping the customer move toward a purchase. Let’s take a look at the advantages of product vides of business and reasons you should jump ASAP for video marketing.
INCREASE CONVERSION AND SALES
92% of the shoppers say that visuals influence their buying decision and around 64% of the users are likely to purchase after watching the product video.
GOOGLE GIVES PRIORITY TO VIDEOS
Google tries to display videos for a majority of searches. So if you have embedded a product video from YouTube to your website and it contains an appropriate SEO-friendly title, description, keyword, website link, etc, there are very high chances that you would end up in the Google’s Video section. Video users enjoy 41% more web traffic from search than non-users
INCREASE CLICKS AND SHARES
Speaking of shares, video content is highly shareable in social media
IMPROVE ENGAGEMENT AND BUILD TRUST
Product video eliminates their doubts and builds trust regarding product quality.
VIDEO CONTENT IS ON THE RISE WITH MOBILE USERS AND YOUNGER GENERATIONS
This is the age of viral videos. And 92% of mobile video consumers share videos with others
REDUCED RETURNS ARE A BONUS