GETS YOUR CUSTOMERS IN THE MOOD FOR BUYING

All you need is to plant a seed that your products are the solutions to problems your customers may have. And with images you can do just this.

COMMUNICATE WITHOUT SAYING A WORD

Your consumers will do almost anything to avoid reading text. So why not tell them what you want them to know with the right images.

THE RIGHT IMAGES INCREASE SALES AND LIMIT PRODUCT RETURNS

How do you get someone on an eCommerce site to commit to a purchase? Trust. It’s easy in a normal store, but online you need to convince someone to buy an item they can’t feel or test. Once again images will come to your rescue. Posting multiple images provides enough proof of a product’s worth. Each close up gives a browser a little more faith that the product will live up to his or her expectations. Enough trust in your product will likely turn into a sale.

Of course you get people who purchase impulsively because they know they can return it if they aren’t happy. This may result in expenses on your side so you need to counteract this. Increasing the number of product photographs can minimize this number of returns because people will immediately see whether the items match their expectations.

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YOU CAN BEAT YOUR COMPETITORS WITH THE RIGHT PICTURES

Here’s a word of caution: don’t simply use amateur images taken with your smartphone.

Show you’re better than your competitors and more attuned to detail by using high quality product images. It’s one more way you’re telling people what your company is about without even meeting them.

BUILD YOUR BRAND

A photograph is not a short-term plan. It’s your long-term solution to get your 

Imagine professional, branded photographs being used across months or years. These photographs can communicate your brand values such as:

• Professionalism

• Quality

• Diversity